There are more than 200 software houses in Poland. A few years ago I realized that these companies have a huge potential to acquire clients from all over the world. Young, bold people with some tech skills started conquering the global markets.
But it was not enough. There were some well-established companies like Divante who already knew how to proactively sell their software development services, and on the other hand, we had many small teams that still got the new clients mostly by recommendations.
What was missing, was a place where less experienced companies can learn from the ones who already know how to produce software and how to sell it using different channels and strategies.
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